There are some basic steps you can follow in order to make a better SEO site. Search engine optimisation is all about making your website friendly to the search engines. There are numerous ways this can happen, but specifically we are looking for some areas that are overlooked at times.
The four tips will be listed below and then outlined to explain how they can help you build a better site. It may take a little while to get yourself reformatted, but the results are generally more than worth it.
- You should look at CGI or Perl Scripts for the website. These scripts will help get all of the important information where it needs to go. It will be able to equalise your end versus what the search engine does.
- Mod-Rewrite is another great technique to use. Mod-rewrite allows you to change information on your site that may not be SEO perfect. It will also give you original content versus duplicate suspects!
- You also want to have a static page on your website. This will link to the dynamic pages or those you want spidered for search engines.
- Lastly you will need to change your site from plug ins to none plug ins. SEO likes an easy to use URL without a plug in needed for download.
Now that you have the tips, how can they help you complete your goal? Well, your main goal is to always have the user find your site. The thing about search engine optimisation is that if the search engine has trouble navigating your site, chances are the user will as well.
Let’s take a look at the URL and plug ins. Your user is not going to want to download a special plug in to see the extraordinary graphics. Instead they will leave the site and find another that does not ask for a download, but offers the information they want.
Furthermore, search engines do not like duplicate content. It forces them to determine what the original content is. They also do not like content that is more than six months old. Search engines like to see you refreshing your content on a frequent basis or at least adding new content. This is where mod rewrite comes in. While the programme is not perfect, it can help you gain the insight you need in order to make the content different enough from the old pages to appear new and helpful.
The other two tips are just icing on the cake when it comes to making your website friendly. They are ways to write the page to be searched. The links you make will determine how well a spider can get through the site and then log in into the results. By making this easier and getting the unneeded pages out of the way you will have better results. Remember search engines don’t really care about contacts or about your pages. They want relevant content in their page results.